Three-plus decades ago, Dave Rose \u201990 played in a band named for a mysterious number: 9811. That came from a very practical place, the Internal Revenue Service\u2019s tax-code number for musicians. It was, Rose acknowledges, probably inevitable that his role in the music world wouldn\u2019t be onstage but behind the scenes.<\/p>\n\n\n\n
All these years later, the 57-year-old Rose is a major music-business player. As president\/CEO of Raleigh-based Deep South Entertainment, he manages artists with a client list that has included everybody from pop-star pianist Bruce Hornsby to born-again hair-metal band Stryper. Deep South also produces and organizes local events including NC State\u2019s Packapalooza and Final Four celebrations, plus the N.C. State Fair\u2019s Homegrown Music Festival featuring all regional acts. This year\u2019s fair will be the ninth that Deep South has booked.<\/p>\n\n\n\n
Rose\u2019s latest area of interest is his farthest-reaching yet, and it started in the most informal of places, the TikTok app. He regularly posts videos dispensing career advice, commentaries and the occasional forecast (one of his popular videos from late last year was \u201cMy predictions for \u201924\u201d). Through TikTok and online coaching sessions, Rose has become something of a wise-elder band whisperer for musicians trying to build a following.<\/p>\n\n\n\n
\u201cI\u2019ve had artists cry when I talk to them.\u2009 …\u2009They can\u2019t get anybody on the phone. Giving advice is the most satisfying … \u2009part of my day.<\/p><\/div><\/blockquote>\n\n\n\n
\u201cThe music industry is a very gatekept industry and has been since the beginning,\u201d Rose says. \u201cThis breaks the wall down, with direct access to knowledge. I\u2019ve had artists cry when I talk to them. They\u2019re in Topeka, Kan., and they\u2019ve written a bunch of great songs, but they can\u2019t get anybody on the phone. What do they do? Giving advice is the most satisfying, life-fulfilling part of my day.\u201d<\/p>\n\n\n\n
Rose also publishes self-help books, including this year\u2019s Success in Today\u2019s Music Business: 101 Strategic Steps To Advance Your Music Career<\/em>. \u201cFollow the steps,\u201d he says, \u201cand you\u2019ll be better off at the end than you were before. It\u2019s like my TikToks in book form, quick and geared to the short-form, quick-hit stuff that the music industry has been developing toward. So I\u2019m sharing the knowledge.\u201d\u00a0<\/p>\n","protected":false,"raw":"\n\n\n\n\n
By David Menconi<\/h4>\n\n\n\n
Three-plus decades ago, Dave Rose \u201990 played in a band named for a mysterious number: 9811. That came from a very practical place, the Internal Revenue Service\u2019s tax-code number for musicians. It was, Rose acknowledges, probably inevitable that his role in the music world wouldn\u2019t be onstage but behind the scenes.<\/p>\n\n\n\n
All these years later, the 57-year-old Rose is a major music-business player. As president\/CEO of Raleigh-based Deep South Entertainment, he manages artists with a client list that has included everybody from pop-star pianist Bruce Hornsby to born-again hair-metal band Stryper. Deep South also produces and organizes local events including NC State\u2019s Packapalooza and Final Four celebrations, plus the N.C. State Fair\u2019s Homegrown Music Festival featuring all regional acts. This year\u2019s fair will be the ninth that Deep South has booked.<\/p>\n\n\n\n
Rose\u2019s latest area of interest is his farthest-reaching yet, and it started in the most informal of places, the TikTok app. He regularly posts videos dispensing career advice, commentaries and the occasional forecast (one of his popular videos from late last year was \u201cMy predictions for \u201924\u201d). Through TikTok and online coaching sessions, Rose has become something of a wise-elder band whisperer for musicians trying to build a following.<\/p>\n\n\n\n
\u201cI\u2019ve had artists cry when I talk to them.\u2009 ...\u2009They can\u2019t get anybody on the phone. Giving advice is the most satisfying ... \u2009part of my day.<\/p><\/div><\/blockquote>\n\n\n\n
\u201cThe music industry is a very gatekept industry and has been since the beginning,\u201d Rose says. \u201cThis breaks the wall down, with direct access to knowledge. I\u2019ve had artists cry when I talk to them. They\u2019re in Topeka, Kan., and they\u2019ve written a bunch of great songs, but they can\u2019t get anybody on the phone. What do they do? Giving advice is the most satisfying, life-fulfilling part of my day.\u201d<\/p>\n\n\n\n
Rose also publishes self-help books, including this year\u2019s Success in Today\u2019s Music Business: 101 Strategic Steps To Advance Your Music Career<\/em>. \u201cFollow the steps,\u201d he says, \u201cand you\u2019ll be better off at the end than you were before. It\u2019s like my TikToks in book form, quick and geared to the short-form, quick-hit stuff that the music industry has been developing toward. So I\u2019m sharing the knowledge.\u201d\u00a0<\/p>\n"},"excerpt":{"rendered":"
Dave Rose \u201990 is sharing what he\u2019s learned from a lifetime in the music industry.<\/p>\n","protected":false},"author":1,"featured_media":6167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"source":"","ncst_custom_author":"","ncst_show_custom_author":false,"ncst_dynamicHeaderBlockName":"ncst\/default-post-header","ncst_dynamicHeaderData":"{\"displayCategoryID\":9,\"showAuthor\":true,\"showDate\":true,\"showFeaturedVideo\":false,\"subtitle\":\"Dave Rose \u201990 is sharing what he\u2019s learned from a lifetime in the music industry.\"}","ncst_content_audit_freq":"","ncst_content_audit_date":"","footnotes":""},"categories":[10,8,9],"tags":[1636,1638,1635,318,1637,1640,1641,832,1557,1639],"_ncst_magazine_issue":[],"class_list":["post-6164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-class-act","category-newswire","category-stories","tag-1636","tag-bruce-hornsby","tag-dave-rose","tag-david-menconi","tag-deep-south-entertainment","tag-final-four","tag-homegrown-music-festival","tag-n-c-state-fair","tag-packapalooza","tag-stryper"],"displayCategory":{"term_id":9,"name":"Stories","slug":"stories","term_group":0,"term_taxonomy_id":9,"taxonomy":"category","description":"","parent":0,"count":249,"filter":"raw"},"acf":[],"_links":{"self":[{"href":"https:\/\/magazine.ncsu.edu\/wp-json\/wp\/v2\/posts\/6164"}],"collection":[{"href":"https:\/\/magazine.ncsu.edu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magazine.ncsu.edu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magazine.ncsu.edu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/magazine.ncsu.edu\/wp-json\/wp\/v2\/comments?post=6164"}],"version-history":[{"count":6,"href":"https:\/\/magazine.ncsu.edu\/wp-json\/wp\/v2\/posts\/6164\/revisions"}],"predecessor-version":[{"id":6216,"href":"https:\/\/magazine.ncsu.edu\/wp-json\/wp\/v2\/posts\/6164\/revisions\/6216"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magazine.ncsu.edu\/wp-json\/wp\/v2\/media\/6167"}],"wp:attachment":[{"href":"https:\/\/magazine.ncsu.edu\/wp-json\/wp\/v2\/media?parent=6164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magazine.ncsu.edu\/wp-json\/wp\/v2\/categories?post=6164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magazine.ncsu.edu\/wp-json\/wp\/v2\/tags?post=6164"},{"taxonomy":"_ncst_magazine_issue","embeddable":true,"href":"https:\/\/magazine.ncsu.edu\/wp-json\/wp\/v2\/_ncst_magazine_issue?post=6164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}